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Design by Ariel for BYQ Studio
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Streaming
Platform

Role

Senior Product Designer

timeline

2023-2025

Industry

Funtech

Company

Mayflower

About product

720 million visits monthly. Top-3 website in the industry. Top-50 most visited website in the world. Venus Awards “Best Livestream Site 2024”

Onboarding

Redesigned for Clarity

Verification failed. Frustration grew.
Tooltips didn’t help. Users missed key requirements.
After
Before
A/B Test results

Conversion
to person approval

+14%

Worldwide

+17%

In China

A/B Test results

Repeat
submissions

-35%

Worldwide

-86%

In Japan

-134%

In Taiwan

Mobile Streaming

Reimagined

40% of creators streamed via mobile.
But the interface wasn’t made for it.

I spoke to
75 mobile-first streamers
to understand where it failed and how to fix it.

Servey Results

Private Chat Tabs

Picked. Pinned. One tap away.
After
Before
After
Before

Navigation Bar

What you need, where you need it.

Navigation Bar

What you need, where you need it.
After
Before

Viewer List

Built for fast actions, not endless scrolling.

Viewer List

Built for fast actions, not endless scrolling.

Video Editing

Edit. Trim. Done.

Creators needed to trim and edit videos inside the platform.
Without native tools, they relied on third-party apps

Intuitive experience

Editing that just makes sense.

Resize clips
by dragging edges

Drag trimmed section
across the timeline.

Desktop clarity,
mobile speed.

8 timeline thumbnails give just the right context —
without slowing anything down.